Reaching Idaho's Next Generation of Students
College of Western Idaho needed to introduce itself to high school students during a critical decision window. In one month, we delivered a targeted awareness campaign that reached nearly 1.5 million impressions and drove meaningful engagement with students who were encountering the college for the first time.
The Brief
Introduce College of Western Idaho to high school students ages 16 to 18 and let them know applications were open. Reach students who had little or no prior exposure to the college during a key decision window. Build awareness and consideration, not immediate clicks.
Our Role
Campaign creative development
Media strategy and ad buying
Audience targeting and optimization
Approach
We designed creative that spoke directly to this age group with short, clear messaging focused on opportunity, affordability, and momentum after high school. Targeting was intentional and precise, reaching students at scale across the platforms where they spend time.
Because this was an awareness campaign, success was measured by impressions and cost efficiency rather than clicks. The goal was visibility and consideration, putting the college in front of students at a moment when they were making decisions about their futures.
Results
The campaign successfully introduced College of Western Idaho to thousands of potential students at a highly efficient cost. While traffic was not the primary objective, nearly 25,000 website visits indicated strong resonance with the intended audience and created meaningful momentum for future recruitment efforts.
1.4M+
IMPRESSIONS DELIVERED
24.8K
WEBSITE VISITS AT $0.47 PER CLICK
$8.05
COST PER THOUSAND IMPRESSIONS