PRIVACY POLICY
Effective Date: February 27, 2026
1. Introduction
B Life Agency (“we,” “our,” or “us”) is a marketing agency that provides services including branding, strategy, social media, content creation, paid advertising, influencer and creator partnerships, event marketing, and fractional creative marketing director services. We are committed to protecting the privacy and security of the personal information we collect from our clients, website visitors, event attendees, and other individuals who interact with our business.
This Privacy Policy describes how we collect, use, disclose, and safeguard your personal information when you visit our website, engage our services, attend our events, or otherwise interact with us. By using our services or providing your personal information to us, you acknowledge that you have read and understood this Privacy Policy.
2. Information We Collect
2.1 Information You Provide Directly
We may collect the following categories of information that you voluntarily provide to us:
Contact information, such as your name, email address, phone number, mailing address, and business name.
Account and billing information, including payment details, invoicing information, and transaction records related to our services.
Communication records, including emails, messages, and correspondence exchanged during the course of our business relationship.
Client project information, such as brand assets, marketing materials, campaign data, social media account credentials (when shared for management purposes), and other content provided in connection with our services.
Event registration information, including names, contact details, dietary restrictions, accessibility needs, and other information provided during registration for events such as Under the Red Roof or other B Life Agency-hosted events.
Influencer and creator partnership data, including social media handles, audience demographics, engagement metrics, content portfolios, and compensation details.
Employment and contractor information, including resumes, work samples, payment information, and tax identification numbers for individuals who work with or for us.
2.2 Information Collected Automatically
When you visit our website or interact with our digital content, we may automatically collect:
Device and browser information, such as your IP address, browser type and version, operating system, and device identifiers.
Usage data, including pages visited, time spent on pages, click patterns, referring URLs, and other browsing behavior.
Cookies and similar tracking technologies, including pixels, web beacons, and local storage, which help us analyze website traffic and improve user experience.
Social media analytics data when you interact with our content on third-party platforms.
2.3 Information from Third Parties
We may receive information about you from third-party sources, including social media platforms, advertising partners, analytics providers, publicly available sources, and our brand partners or collaborators.
3. How We Use Your Information
We use the information we collect for the following purposes:
To provide, maintain, and improve our marketing services and deliver client projects.
To communicate with you regarding our services, respond to inquiries, and provide customer support.
To plan, coordinate, and execute events, including managing registrations, logistics, and follow-up communications.
To manage influencer and creator partnerships, including outreach, contract management, and campaign execution.
To process payments, send invoices, and maintain accurate financial records.
To analyze website performance, understand user behavior, and improve our digital presence.
To send marketing communications, newsletters, or promotional materials where you have provided consent or where otherwise permitted by law.
To comply with legal obligations, enforce our agreements, and protect our rights and the rights of others.
To create anonymized or aggregated data for analytics, benchmarking, or reporting purposes.
4. How We Share Your Information
We do not sell your personal information to third parties. We may share your information in the following circumstances:
Service Providers: We may share information with trusted third-party service providers who assist us in operating our business, such as email marketing platforms, payment processors, analytics tools, cloud hosting providers, and project management software. These providers are contractually obligated to use your information only for the purposes we specify.
Brand and Event Partners: With your knowledge and in the context of collaborative projects, events, or campaigns, we may share relevant information with brand partners, sponsors, or collaborators. We will inform you of such sharing when applicable.
Social Media Platforms: When managing your social media accounts or running advertising campaigns on your behalf, your information may be processed by the relevant platform in accordance with their own privacy policies.
Legal Compliance: We may disclose your information if required by law, regulation, legal process, or governmental request, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
Business Transfers: In the event of a merger, acquisition, sale of assets, or bankruptcy, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or use of your personal information.
With Your Consent: We may share your information for other purposes with your explicit consent.
5. Cookies and Tracking Technologies
Our website may use cookies and similar tracking technologies to enhance your browsing experience and collect analytical data. These may include essential cookies required for site functionality, analytics cookies (such as Google Analytics) to understand how visitors use our site, and marketing cookies to deliver relevant advertising content.
You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of our website. For more information about the cookies we use, please contact us at the address provided below.
6. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Factors we consider when determining retention periods include the duration of our business relationship, contractual obligations, legal requirements (such as tax and accounting obligations), and whether the information is needed to resolve disputes or enforce our agreements.
When personal information is no longer required, we will securely delete or anonymize it in accordance with our data retention practices.
7. Data Security
We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, use, alteration, or destruction. These measures include, but are not limited to, encrypted file storage, secure password practices, limited access controls, and regular review of our security procedures.
However, no method of transmission over the Internet or method of electronic storage is completely secure. While we strive to protect your personal information, we cannot guarantee its absolute security.
8. Your Rights and Choices
Depending on your jurisdiction, you may have certain rights regarding your personal information, including:
The right to access, correct, or update your personal information.
The right to request deletion of your personal information, subject to certain legal exceptions.
The right to opt out of marketing communications at any time by following the unsubscribe instructions in our emails or contacting us directly.
The right to restrict or object to certain processing of your personal information.
The right to data portability, where applicable.
The right to withdraw consent at any time, where processing is based on consent.
To exercise any of these rights, please contact us using the information provided in Section 12 below. We will respond to your request within the timeframe required by applicable law.
9. State-Specific Privacy Rights
9.1 California Residents
If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including the right to know what personal information we collect and how it is used, the right to request deletion of your personal information, and the right to opt out of the sale or sharing of your personal information. We do not sell personal information as defined under California law.
9.2 Other U.S. State Privacy Laws
Residents of states with comprehensive privacy laws (such as Virginia, Colorado, Connecticut, Utah, and others) may have similar rights. Please contact us to exercise your rights under applicable state law.
10. Children’s Privacy
Our services are not directed to individuals under the age of 16, and we do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16, we will take steps to delete such information promptly. If you believe we have collected information from a child, please contact us immediately.
11. Third-Party Links and Services
Our website and communications may contain links to third-party websites, platforms, or services that are not operated or controlled by B Life Agency. This Privacy Policy does not apply to those third-party sites. We encourage you to review the privacy policies of any third-party services you access through our website or marketing materials.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make material changes, we will update the “Effective Date” at the top of this policy and, where appropriate, notify you via email or through a notice on our website. We encourage you to review this Privacy Policy periodically.
13. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
B Life Agency
Email: info@blifeagency.com
We will make every effort to respond to your inquiry in a timely manner.